ComCom is one of the world´s leading platforms for the delivery of mobile applications, idle screen advertising, content and services to nearly any mobile device.

It goes without saying that Apple Inc. has revolutionized the economics of the mobile device. Indeed, the success of its mobile devices has made Apple the most valuable technology company on the NYSE and it will soon become the most valuable company in the world, surpassing Exxon/Mobil on the S&P 500.

For marketers, mobile services are becoming mainstream and clearly becoming a channel through which to engage with customers, if done cleverly and in a way in which is not irritating.

We at ComCom argue that mobile is now about apps first, not Web browsing, thanks to Mr Jobs.  The extra capability of apps allows for much richer experiences around ads and marketing.

According to Mobile Marketing Daily, by 2013, the total U.S. mobile advertising market is expected to reach $1.56 billion – a cumulative average growth of 37 percent from 2008.Mobile display spending in the U.S. will grow 50.6 percent from 2008 to 2013, reaching $546 million that year.   And according to a December report from Morgan Stanley, total worldwide mobile advertising revenue is expected to reach $15 billion, up from just $5 billion this year.

The Board and management has provided over 3m euros in financing to develop the platform.  ComCom is poised perfectly in terms of technology, teams and anchor deals to take advantage of this phenomenal market growth worldwide – growth that has only just been sparked.